Digital Marketing
Strategically designed campaigns and ongoing PPC management ensure your internet marketing goals are achieved.
Finding customers online who are valuable to your company is important. Successful PPC marketing requires effectively structured campaigns and continuous strategic PPC management.
A successful digital marketing campaign requires a precise infrastructure and demands constant attention. When you are busy with your daily business operations, there isn’t a lot of time to spend planning and running an internet marketing campaign. Managing a successful campaign requires ongoing bid adjustments and campaign optimizations to achieve your marketing goals.
SquareMedia is a digital advertising agency. We know internet marketing, and we are dedicated to making sure it’s done properly the first time to help you meet your online advertising goals.
Our Management Services Include the Following Capabilities:
- Search Advertising
- Display Advertising
- Ecommerce
- Remarketing
- Brand Awareness
- Conversion Rate Optimization
- International Advertising
- Mobile Advertising
Articles Related to Google Adwords Marketing and Management:
Learn more about our digital marketing services
Paid Search
Reach motivated customers actively searching for what you have to offer them.
Showing ads on the Search Network is the most common, well-known form of PPC advertising. This advertising format is incredibly effective because it targets an active searcher, who is on a mission to find something. Not only are paid ads more robust than organic results, but they appear first and allow advertisers to include extensions with additional links, phone numbers and address locations. Since the Search Network connects advertisers to people actively looking for their products, search campaigns typically drive many more conversions than organic results and display campaigns.
Showing your ads on the right keywords, to your target audience, with the right message, at the right location and time is challenging. We know how to collect and read analytical data and make adjustments quickly to boost your ROI and online presence.
Display Network (GDN)
Increase your brand visibility using the Google Display Network (GDN) and reach a much larger audience of customers for your business.
In addition to traditional search advertising, Google also gives advertisers the opportunity to place their ads on a variety of sites across the internet. This collection of websites, which ranges from blogs to news sites and even YouTube, is referred to as the Google Display Network (GDN). According to Google, the GDN includes over 2 million sites that reach over 90% of global internet users. Given the expansiveness of this network, it is incredibly appealing to advertisers who are looking to expand their online presence.
When users are on the GDN, they may not necessarily be in “shopping mode.” Instead, they are going about their daily internet activities—catching up on news, reading blog posts, watching video clips, etc. In order to gain traction on the GDN, your ads must attract the users’ attention and entice them enough to click through to your site, leaving the content that they were originally engaged with.
Remarketing
Reconnect with your visitors, boost return on investment (ROI) and brand awareness.
Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Whether you're looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.
Remarketing audiences are also useful for search and display campaigns adding an extra layer of bid adjustments for users who are more valuable to your company.
THINK
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SquareMedia is an ROI-driven marketing and development agency. We “think outside the box” when building a marketing campaign or web development platform for our clients.
Our mission is to set your company apart from the competition. We do this by discovering your competitive edge and improving it with streamlined website efficiency, thorough data collection and targeted advertising that works.