Adwords Marketing
Digital Marketing » Adwords Marketing
Strategically designed campaigns and ongoing PPC management ensure your internet marketing goals are achieved.
Google Adwords Marketing is one of the most effective and widely-used tools for internet marketing. Pay-Per-Click (PPC) Advertising works by using an auction algorithm to determine if and where ads will show on each and every page impression. Advertisers bid on specific keywords and keyword combinations targeted to people searching for or are otherwise interested in what the advertiser has to offer.
This may sound relatively simple, but it isn’t. As an advertiser, you are bidding against your competitors. In addition, a user’s value to your company will most likely be different based on their location, device, or demographic for each keyword. Your ad copy, click through rate (CTR) and landing page experience are also important factors. Other variables include time of day, day of the week, or any seasonal changes.
At SquareMedia, we know internet marketing and we are dedicated to making sure it’s done properly to meet your online marketing goals so you don’t have to. Learn more.
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SquareMedia is an ROI-driven marketing and development agency. We “think outside the box” when building a marketing campaign or web development platform for our clients.
Our mission is to set your company apart from the competition. We do this by discovering your competitive edge and improving it with streamlined website efficiency, thorough data collection and targeted advertising that works.